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Your business assistant

Your business assistant, inside Claude and ChatGPT

Connect Hubert to the chat you already use. Today it runs your Instagram, from post ideas to publishing once you approve. Your website, bookings and compliance come next, in the same chat.

Social media · Live now

Describe the post. Hubert publishes it once you approve.

Tell Hubert what is happening at your business, for example new opening hours. It writes the caption and creates an image, or uses a photo you upload. Not sure what to post? Ask it for ideas.

  • It can’t delete your posts. None of Hubert’s tools removes published content.
  • It’s free. Sign up with just an email when you connect. It’s the same Hubert account as the app and WhatsApp.

Social media is the first module

More of Hubert comes to Claude and ChatGPT as each one launches.

  • Social mediaLive now
  • WebsiteComing next
  • BookingsComing next
  • ComplianceComing next
  • Email & newsletterComing next

What you can ask Hubert

Write your request in plain words, in Claude or ChatGPT. For now that means Instagram: Hubert turns it into a post with a caption and an image.

Claude & ChatGPT

Post on Instagram that we’re closed next Monday for the holiday.

We’ve got a new spring menu. Write something for Instagram.

It’s quiet next week. Put together a post offering 20% off Tuesday bookings.

Which of my accounts are connected?

Connect Hubert to Claude or ChatGPT

Live now

Add Hubert manually

Until Hubert is listed in the directories, add it as a custom connector. The steps below are for Claude. For ChatGPT, see the documentation.

  1. Open Settings → Connectors → Add custom connector.
  2. Paste the server address: https://mcp.hubert.team.blue/central/mcp
  3. Sign in, or create a Hubert account, when prompted.
Coming soon

From the Claude directory

  1. Open Settings → Connectors.
  2. Find Hubert by team.blue and choose Connect.
  3. Sign in, or create a Hubert account.
  4. Connect the Instagram account you want to post to.
Coming soon

From the ChatGPT directory

  1. Open Settings → Apps & Connectors.
  2. Find Hubert by team.blue and choose Connect.
  3. Sign in, or create a Hubert account.
  4. Connect the Instagram account you want to post to.

What Hubert can do in Claude and ChatGPT today

It can

  • Publish posts to the Instagram account you connect, now or at a time you choose
  • Write the caption and create an image, or suggest post ideas based on your business

It cannot

  • Delete your posts
  • Post anything you have not approved
  • Access accounts you have not connected
  • Read your private messages

Hubert uses your Instagram account only through the connection you set up. You can disconnect it at any time.

For developers

Hubert is a remote MCP server with OAuth 2.1 sign-in. The documentation has the setup steps and the full tool reference.

Read the documentation