Closed this Monday. See you Tuesday!
€0
Free to use
Writing and publishing posts with Hubert costs nothing.
Your business assistant
No team and no time to do it all? Hubert becomes your team. Today it runs your Instagram, tomorrow your website, bookings and compliance.
Built by team.blue, the group behind: 60+ brands3.4 million small businesses22 countries



















What Hubert does
Live now
Coming next
Hubert writes your Instagram posts from your website, plans your week and publishes once you approve.
See how it worksDescribe your business in a couple of lines and Hubert builds the site, then keeps it up to date.
Want it sooner? Tell us what you need
Customers pick a slot and book it themselves, with no calls or messages back and forth.
Want it sooner? Tell us what you need
Cookie banner, privacy policy and terms kept current, so you don’t have to follow every rule yourself.
Want it sooner? Tell us what you need
Inboxes on your own domain, and this week’s news sent to your customers in two taps.
Want it sooner? Tell us what you need
Running the business leaves little time to post, update your website or answer booking requests. Hubert takes those jobs off your list, starting with your Instagram.
“Our new room is ready, but the website still shows the old photos.”
B&B
Hubert adds the room to your website with your photos.
“I spend my evenings answering messages to book appointments.”
Salon
Customers book a free slot themselves, and Hubert keeps your calendar.
“I’m not sure my cookie banner follows the rules.”
Shop
Hubert keeps your cookie banner and policies up to date.
“Only our Instagram followers hear about new classes.”
Gym
Hubert sends the news to your customers by email too.
“My kind of business isn’t here.”
Any business
Any small business can use Hubert.
Get started freeMy assistantPick a business to see the kind of Instagram post Hubert writes for it, and when it goes out.
The moment
Father’s Day is on Sunday, and Saturday slots always go first.
What you say
fathers day sunday, tell people to book saturday early
When it goes out
Wednesday, 9:00Other moments
A new barber joining the team, or closed for the holidays.

Father’s Day is Sunday. Treat him to a fresh cut on Saturday, but book early: those slots go fast.
The moment
Monday’s sourdough just came out of the oven, and it photographs well.
What you say
fresh sourdough just came out, used my own photo, post it
When it goes out
NowOther moments
A seasonal menu change, or a new pastry the regulars haven’t tried yet.

Monday’s sourdough, straight out of the oven. Come grab a loaf while they’re warm. Bakery opens at 7am.
The moment
The studio is closed for the long weekend and clients need to know before they show up.
What you say
closed sat and sun for the long weekend, remind people
When it goes out
Thursday, 18:00Other moments
A new class added to the schedule, or a booking reminder for a popular slot.

Quick note: we’re closed Saturday and Sunday for the long weekend. Back to our normal hours Monday. Thanks for understanding!
The moment
A bathroom renovation just finished and the before-and-after is worth showing.
What you say
finished the bathroom job today, used my own before and after photo
When it goes out
NowOther moments
A cancelled job frees up Thursday, or a kind review from a customer.

Full bathroom retile and new fittings, finished today. Message us if you’re planning something similar.
The moment
New stock just arrived and the owner wants it up before the weekend rush.
What you say
new stock came in, want a post ready for saturday morning
When it goes out
Saturday, 8:00Other moments
An end-of-season sale, or a restock of something that sold out.

New arrivals are in and ready for you. Pop in this weekend before they’re gone.
Use Hubert in its own app, on WhatsApp, or inside Claude and ChatGPT. Your posts, photos and plans are the same everywhere.
Plan your week, approve posts and pick the day they go out.
Send Hubert a photo or a quick message, and it turns it into a post for your OK.
Connect Hubert and ask for a post right in the chat.
Connect Hubert and do the same in ChatGPT.
Early access
Hubert is new and improves every week. Join now, tell us what your business needs, and help decide what Hubert learns next.
€0
Writing and publishing posts with Hubert costs nothing.
Tell us what your business needs. The most requested features are the ones we build first.
You talk to the people building Hubert, not a support queue.
83%
83% of owners we asked want to see a post before it goes out. With Hubert, nothing goes out without your OK.
Built by team.blue
team.blue also builds the hosting, domains and other tools you might already use.
We’ll always be clear about what data Hubert uses and why: full details will be published here before anything goes live.
Questions
Yes. Using Hubert to write and publish posts costs nothing.
Social media. It writes your Instagram posts and publishes them once you approve, from its own app, WhatsApp, Claude or ChatGPT. Website building, bookings, compliance and newsletters come next.
Instagram today. More platforms are planned.
Nothing goes out until you approve it. If you schedule a post, Hubert publishes it at the time you picked, so you don’t need to be there.
No. Sign up with just an email. You may also find Hubert inside some team.blue products you use.
Yes. Upload your own photo or send it to Hubert on WhatsApp, or let Hubert suggest one. You choose what goes out.
Hubert uses what you give it to write your posts. The Privacy Policy explains what data it uses and why.
Sign up with an email and get your first week of posts.
Get started freeMy assistantFree. Nothing posts without your say-so.
Live now Social media
Hubert puts your social media on autopilot
Hubert learns your business, plans a week of Instagram posts and publishes them once you approve. You stay in charge, and you never start from a blank caption.
I read your website and found five things worth posting this week. Here’s Monday’s.
Monday’s sourdough is out of the oven. Come grab a loaf while it’s warm.
Waiting for your OK
Monday’s sourdough is out of the oven. Come grab a loaf while it’s warm.
ApprovedPumpkin season is here, and our spiced loaf is back on the counter.
Waiting for your OKSaturday is market day. Find our stall by the fountain from 8am.
Waiting for your OKOpen from 7 this weekend. Fresh croissants until they run out.
Waiting for your OKWe’re closed on Monday for the holiday. See you on Tuesday.
Waiting for your OK1 of 5 approved